Three Ways You Can Create a Captivating Brand Story
Businesses need to ensure that they create a good relationship with potential customers. This is best achieved by sharing with them a story about you and your foundation. It is true that people desire get goods from companies that produce excellent products or provide outstanding services. Customers also want to feel close to the company. They want to work with a company with shared values. Brand story can, therefore, boost brand recognition. There are three ways in which this can be done.
You need to develop a compelling copy of your story that talks more about your brand. If you visit any website, you will find that there is a section about the company. The brand story is located in a page widely referred to as the about us page. The about us segment for many companies appears to be cold and impersonal. People get their products from these companies especially if they have good products. What if the potential customers know nothing about the products and they have to visit the about us segment to understand what the company is all about. If the brand does not talk to you, you are less likely to become a customer. The brand story explains more about the company, its creator and all this goes a long way in helping people relate with the brand.
Anything visual is exciting to people. This means videos, images and graphics on the website tells more than words can tell. So companies should consider using pictures and videos in the about us page. After seeing some interesting pictures and videos, people may be willing to invest their time and money into the products. When one sees a video that has potentials to reveal more about the company, its working culture and the products it makes, they may be more willing to watch it. This is because a picture of a video give your brand that personal touch which means more people are interested. One is guaranteed to create effective brand recognition using this strategy.
By telling your story you tend to give back to the community. Giving back to society is an important part of the corporate social responsibility of any organization. An organization can use various online platforms to show it cares for the community thus demonstrating a way of giving back. Some of the activities that can be an important part of giving back include giving food donations, cleaning up or giving prizes to customers. When you participate in communal activities as a part of social responsibility its acts as a way of telling your story and showing your customers that you still care and you havent forgotten about your origins.